Axiom celebrates brand refresh

Launching into the contract electronics arena in 2000, Axiom Manufacturing Services quickly established itself as a UK industry leader that could be trusted to deliver the highest standards of quality for its customers.  

Collaboration with world-leading OEMs to solve complex problems with considered, creative approaches, drove sustained growth and industry award recognition. Crucially, customers knew that Axiom solved problems its competitors called impossible.  

Until now, only a select few have had an opportunity to truly discover the leading bespoke solutions that are made within our state-of-the-art facility in South Wales. With our refreshed brand, Axiom is proud to reveal how our teams of experts, together with the values that unite us, deliver the Axiom Advantage.

By showcasing the talents of our specialists, we’ll illustrate our innovative approaches to delivering versatile and considered solutions, that are trusted by our customers and redefine quality for aerospace, defence and security, medical, and industrial sector products. 

With our refreshed identity, we hope new audiences will soon discover what our customers have known for decades; At Axiom, we Make Possible. 

Chris Nye, Managing Director of Axiom, said: “This is an incredibly exciting time for Axiom, so we felt it was vital that we re-energise our brand to emphasise the shared values and exceptional capabilities of our dynamic team. Our ability to set new standards for quality, and exceed customer expectations, is only possible with their creativity and expertise. 

“Our work to refresh our brand is driven by a desire to celebrate the dedication and achievements of the talents who drive our growth for Axiom and our customers, while furthering our environmental and social responsibilities.”

The aim to reinvigorate our identity for the future and better celebrate our people, technology, and the legacy of success we have built with our customers, has been made possible through collaboration with brand and digital agency, Limegreentangerine, and our long-standing partnership with the full-service integrated PR agency, Working Word.  

Alex Down, Creative Director of Limegreentangerine said: “From the outset, it was really clear that the quality, capability and passion of the Axiom team wasn’t fully reflected in the way their brand was presented. Together, our approach started with uncovering what makes Axiom unique: its ingenuity, creativity, and ability to bring imaginative new ideas to solve complex problems. Working closely with the leadership team and Working Word, we defined a reimagined brand as transformational leaders in electronic manufacturing, setting the course for Axiom’s next exciting chapter.”